A London-based product designer currently turning complex B2B, B2C and SaaS tech into intuitive, high-performing experiences that drive core product metrics.

A London-based product designer currently turning complex B2B, B2C and SaaS tech into intuitive, high-performing experiences that drive core product metrics.

A London-based product designer currently turning complex B2B, B2C and SaaS tech into intuitive, high-performing experiences that drive core product metrics.

From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!

ABOUT ME

ABOUT ME

DESIGNER, ARTIST, PERPETUAL WORK-IN-PROGRESS.

Young woman portrait

Hi, I'm Saher and my journey has always been about design.

From participating in art competitions as a kid to experimenting with recipes, poems and even social media content, I’ve always been very hands-on with whatever sparks my curiosity.

Beyond design, you’ll find me reading sci-fi, cooking something new, or working on increasingly complex creative projects (most recent being vibe coding and 3D-modelling).

I love design, in every form you can imagine.

SELECTED WORK

SELECTED WORK

SELECTED WORK

From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
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TESTIMONIALS

TESTIMONIALS

"Saher is a highly creative and innovative product designer, bringing fresh ideas to every project. She adapts quickly across different scales, from small tweaks to full journey optimisations, and is always approachable and collaborative."

Vivial Li

UX Researcher at Dentsu

"I wholeheartedly recommend Saher! She’s a creative, detail-oriented designer with excellent communication skills. At the Royal Parks, she boosted engagement with park facilities and led the rebrand and digital transformation of the public booking and payment platform."

Maria Rosenberg

Design Lead at The Royal Parks

"Saher stands out as an innovative design thinker and diligent student. Thorough, prepared, and committed to excellence, she approaches challenges methodically while thinking outside the box. I highly recommend her for any future opportunity."

Ramla Sha

Professor at SRM University

"Saher is a driven and creative UX designer with a curious mind and fast-learning ability. She played a key role in shaping UX Ketchup, bringing energy and fresh ideas that made it both insightful and enjoyable. She approaches feedback thoughtfully and applies it consistently."

Monika Godlewska

Design Manager at Dentsu

"Saher is a highly creative and innovative product designer, bringing fresh ideas to every project. She adapts quickly across different scales, from small tweaks to full journey optimisations, and is always approachable and collaborative."

Vivial Li

UX Researcher at Dentsu

"Saher stands out as an innovative design thinker and diligent student. Thorough, prepared, and committed to excellence, she approaches challenges methodically while thinking outside the box. I highly recommend her for any future opportunity."

Ramla Sha

Professor at SRM University

"I wholeheartedly recommend Saher! She’s a creative, detail-oriented designer with excellent communication skills. At the Royal Parks, she boosted engagement with park facilities and led the rebrand and digital transformation of the public booking and payment platform."

Maria Rosenberg

Design Lead at The Royal Parks

"Saher is a driven and creative UX designer with a curious mind and fast-learning ability. She played a key role in shaping UX Ketchup, bringing energy and fresh ideas that made it both insightful and enjoyable. She approaches feedback thoughtfully and applies it consistently."

Monika Godlewska

Design Manager at Dentsu

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