Hi, I'm Saher!

Hi, I'm Saher!

I design B2B and SaaS systems grounded in decision science and data, engineering better decisions at scale

I design B2B and SaaS systems grounded in decision science and data, engineering better decisions at scale

I design B2B and SaaS systems grounded in decision science and data, engineering better decisions at scale

Product, UX/UI Designer

CURRENTLY SEEKING EU & UK OPPORTUNITIES

CURRENTLY SEEKING EU & UK OPPORTUNITIES

Passion projects in fem-tech, something I always love to do (ask me to know more)!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Work featured in Made in Brunel magazine in 2024
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
Catching the latest trends and geeking out at the best UX events!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Work featured in Made in Brunel magazine in 2024
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
Catching the latest trends and geeking out at the best UX events!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Work featured in Made in Brunel magazine in 2024
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
Catching the latest trends and geeking out at the best UX events!

ABOUT ME

ABOUT ME

DESIGNER, WRITER, PERPETUAL WORK-IN-PROGRESS

Young woman portrait

Hi, I'm Saher. Product designer with 5+ years of experience and a computer science background.

Where I've worked: Dentsu UK (Disney+, Meta), The Royal Parks, Dweet (Burberry, Chanel), Leverage Edu and Cognizant

What I've shipped: Design systems for 500K+ users, £15M+ revenue platforms, 92% conversion improvements and 35% faster handoff

How I think: I design for behaviour, constraints and outcomes. I build side projects in code, 3D and speculative design because the best product thinking comes from making things.

SELECTED work

SELECTED work

SELECTED work

From startups to scale-ups, I've left my design fingerprint everywhere!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
Catching the latest trends and geeking out at the best UX events!
From startups to scale-ups, I've left my design fingerprint everywhere!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
Catching the latest trends and geeking out at the best UX events!
From startups to scale-ups, I've left my design fingerprint everywhere!
From startups to scale-ups, I've left my design fingerprint everywhere!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Passion projects in fem-tech, something I always love to do (ask me to know more)!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
Cheering on the best in the game! Proudly part of the incredible @PDLadies community!
The Design Better podcast is my brain food atm!
The Design Better podcast is my brain food atm!
Work featured in Made in Brunel magazine in 2024
Work featured in Made in Brunel magazine in 2024
Where I learned the discipline (and chaos) of being a designer
Where I learned the discipline (and chaos) of being a designer
Catching the latest trends and geeking out at the best UX events!
Catching the latest trends and geeking out at the best UX events!
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TESTIMONIALS

TESTIMONIALS

"Saher is a highly creative and innovative product designer, bringing fresh ideas to every project. She adapts quickly across different scales, from small tweaks to full journey optimisations, and is always approachable and collaborative."

ViviaN Li

UX Researcher at Dentsu

"I wholeheartedly recommend Saher! She’s a creative, detail-oriented designer with excellent communication skills. At the Royal Parks, she boosted engagement with park facilities and led the rebrand and digital transformation of the public booking and payment platform."

Maria Rosenberg

Design Lead at The Royal Parks

"Saher stands out as an innovative design thinker and diligent student. Thorough, prepared, and committed to excellence, she approaches challenges methodically while thinking outside the box. I highly recommend her for any future opportunity."

Ramla Sha

Professor at SRM University

"Saher is a driven and creative UX designer with a curious mind and fast-learning ability. She played a key role in shaping UX Ketchup, bringing energy and fresh ideas that made it both insightful and enjoyable. She approaches feedback thoughtfully and applies it consistently."

Monika Godlewska

Design Manager at Dentsu

"Saher is a highly creative and innovative product designer, bringing fresh ideas to every project. She adapts quickly across different scales, from small tweaks to full journey optimisations, and is always approachable and collaborative."

ViviaN Li

UX Researcher at Dentsu

"Saher stands out as an innovative design thinker and diligent student. Thorough, prepared, and committed to excellence, she approaches challenges methodically while thinking outside the box. I highly recommend her for any future opportunity."

Ramla Sha

Professor at SRM University

"I wholeheartedly recommend Saher! She’s a creative, detail-oriented designer with excellent communication skills. At the Royal Parks, she boosted engagement with park facilities and led the rebrand and digital transformation of the public booking and payment platform."

Maria Rosenberg

Design Lead at The Royal Parks

"Saher is a driven and creative UX designer with a curious mind and fast-learning ability. She played a key role in shaping UX Ketchup, bringing energy and fresh ideas that made it both insightful and enjoyable. She approaches feedback thoughtfully and applies it consistently."

Monika Godlewska

Design Manager at Dentsu

FAQ's

[01]

Why hire me when there are so many designers out there?

[02]

If I weren’t a designer, what would I be?

[03]

Where do I see myself in 5–10 years?

[04]

Ask me about

[02]

If I weren’t a designer, what would I be?

[03]

Where do I see myself in 5–10 years?

[04]

Ask me about

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