ABOUT me
/ˈsE.her ˈɑː.mɛd / Please say it right
IN A NUTSHELL
Hi, I’m Saher. I’m a product designer, artist, and a perpetual work-in-progress who has always followed the instinct to build things that make people’s lives easier.
My path has zigzagged through tech, design, and experimentation, which is probably why I feel most at home where creativity and problem-solving collide.
PROFESSIONAL LIFE
Most recently I worked at Dentsu as a product designer focused on agile design, conversion rate optimisation and internal product development.
Before that I was a UX consultant for The Royal Parks where I shaped digital touchpoints for learning and visitor experiences.
Earlier in my journey I also worked part time at Dweet designing tools that improved luxury recruitment flows.
Along the way I worked as a core product designer at Leverage Edu, an EdTech start-up based in India, and earlier still, held my first role in Quality Assurance at Cognizant.
My academic background sits at the intersection of product design, human computer interaction and behavioural psychology which I studied at Brunel University of London and SRM University. That gave me a foundation in how people think and behave and it still shapes how I design today.
PERSONAL LIFE
Outside work I’m usually building something for the fun of it. I play the Ukulele, experiment with new condiment recipes and rotate through increasingly complicated creative hobbies.
Lately I’ve been deep in agentic AI projects and vibe coding, turning rough ideas into working prototypes just to see what is possible.
